Think Tanks

Brazil doesn’t have think tanks in the sense that we have them in the U.S. Brazilian scholars of politics and society are generally linked to universities, the media or political parties. But there are some that do what think tanks do. During my recent visits to São Paulo & Rio, I visited a few of the organizations that perform the think tank function.

Before going on, it might be a good idea to admit that the concept of a think tank is not well defined and in the U.S. as in Brazil they overlap & share personnel with universities and the media. Think tanks in the U.S. would include institutions such as the American Enterprise Institute (AEI), Brookings or RAND. RAND was set up to advise the military. Maybe the reason Brazil doesn’t have such a defined network of think tanks is because it doesn’t have a big military establishment that can consume and pay for expert advice. A second generation of think tanks emerged in the 1970s and 1980s, occupied chiefly by conservatives who felt that their ideas were viewed with little enthusiasm in traditional universities. Probably the most famous of these is the Heritage Foundation. In reaction to this, think tanks developed on the more liberal side. 

Think tanks develop and elaborate ideas that are often adopted by government, firms and in society generally. They provide options an intellectual framework for policy. They also provide a home for thinkers and former officials when they are out of favor or power. Most successful think tanks have few actual employees but lots of associates and contributors.

Fundação Getulio Vargas (often just called FGV) comes close to being a think tank, although it remains primarily a school that grants degrees.  The headquarters is in Rio and there is a branch in Brasilia. The FGV business school in São Paulo (Escola de Administração de Empresas de São Paulo -FGV – EAESP) was established in 1954 in cooperation with Michigan State University. The business school is responsible for a lot of the think tank sort of research that is published in Brazil.  

25% of Brazil’s top business leaders are graduates of FGV-EAESP. And FGV-EAESP is extremely well connected with Brazil’s most successful businesses. Businesses sponsor programs, chairs and wings of their building. In return they get their names and often their products in front of Brazil’s future leading executives and some of the current ones, since in addition to traditional student FGV-EAESP is extensively involved in short term training and courses of executive MBAs. 

FGV welcomes cooperation with American institutions and they have been seeing a lot more of their representatives in recent years.  Universities and firms from Europe & the U.S. are starting to understand that they need a “Brazil strategy” and they are rushing to make up for lost time. What FGV wants are real partnerships, where both sides give and get.  What they don’t want is the kind of one way street where an American or European institution sends down its professors and students for a semester of “Brazilian experience” w/o much contact with Brazilians. This, unfortunately, has been a pattern for many semester abroad programs. FGV doesn’t need this kind of thing. But they are interested in true partnerships and very interested in visits by notable U.S. experts who want to share their knowledge while learning about Brazil. 

We talked a little about the lack of Brazil experts among Americans. Brazil is the biggest and most important country in South America, culturally, economically and temperamentally very different from its neighbors, yet it is too often treated as a sub-set of Spanish speaking Latin America. It is not sufficient to be an expert in Latin America.  Speaking Spanish helps understanding Portuguese, but they are obviously not the same language and the overlap is more limited than many people think.  

Another think tank experience visit was at CEBRI in Rio. This is a smaller operation. We talked about Brazil’s new place in the world and referred to the Council of Foreign Relations report about Brazil.  Everybody agreed that the U.S. and Brazil should develop a more mature relationship of mutual respect and partnership. They liked the word partnership. They also pointed to the problem that Americans have of thinking of Brazil as a subset of Spanish America. Although most Brazilians can understand Spanish quite well, they don’t like to hear it from Americans. It is probably better to speak in English in many cases. The U.S. needs to develop a bigger body of experts that know Brazil, know Portuguese and know better the difference between Brazil and its neighbors. 

I finished off my almost-think-tank tour with the Institute of International Relations at PUC. This is housed in the university (PUC) but participants have aspirations to be more. They have developed a “nucleus” to study the BRICS.  I asked what “BRICS” really meant, since I could think of nothing that they BRICS had in common except a cool name thought up by an analyst at Goldman-Sachs a few years ago.  They laughed and told me that Walter Russell Mead had asked similar questions. It seems to be an American thing. Nevertheless, there are few commonalities except that they were all developing countries and not Western Europe or the U.S. Being BRICS, if nothing else, provide a forum for the various countries to get together and being in the convenient group amplifies their voices. In the longer term, however, cooperation depends on common interests or at least common aspirations.

I am not sure that Brazil NEEDS think tanks along American lines, but I am reasonably certain that the country will develop them sooner rather than later. Think tanks fill a niche in the American, and increasingly the world.  As I alluded above, in the U.S they provide independent, if often ideologically tinged, analysis.  Their analysis is demanded in the marketplace of ideas. It will be useful to politicians and business people who can pay for or at least support the infrastructure needed to create the ideas.

My picture is from the board room at Banespa. It was not a think tank, but it was the symbol of consolidated and deliberate power.

African-Brazilians & Others

Race is a complicated issue. There is nothing genetically true about race and categorizations based on appearance are always going to be wrong.   Racial classifications are an entirely cultural construction.  In Brazil, estimations of race were long made on appearance alone.  It is possible for brothers to be members of different races and one family might have people called black, white and various colors between.

There is currently a big debate here about quotas based on race for university admissions. We had (and still have) conflicts about this in the U.S., where we have more clearly defined groups. I don’t really know how they determine group membership in Brazil, but I expect that self-identification as a person of African descent will increase among those who could claim multiple ancestries.  As I said, there is no biological basis for race; it is a strictly cultural choice.

For many years Brazilians often emphasized their own and their country’s European heritage. There are areas of the country inhabited by decedents Germans, Italians or Poles that look like Europe in almost every way, except for the palm trees. Brazil also has the biggest community of Japanese outside Japan and lots of people from the Levant. But African heritage is a big part of Brazil’s cultural and physical makeup and in recent years there has been more emphasis on this.

States such as Bahia are especially known for their African heritage, but you can find contributions of Africa all over Brazil. In São Paulo I went to visit Afro-Brazilian museum and talk to its founding spirit and artistic director Emanoel de Araújo.

Emanoel is a truly interesting guy. We invited him to the U.S. back in 1975 as part of our international visitor program and he told me that the visit changed his life. He came to understand much better that the African diaspora was similar all over the Atlantic-America and that the African cultures of their origins were worthy of admiration and study.

The museum is built around this concept. You start with African art and artifacts that show the excellence & sophistication of great African civilizations. The exhibits next show Africans in the new world. Of course, the subject of slavery cannot be ignored, but the exhibits are more about overcoming the effects of oppression than about the oppression itself. They show the slaves as competent individuals with important skills that built Brazil.  Among the slaves were skilled carpenters, masons, blacksmiths and artists. Their work is celebrated. In addition, Deputy Artistic Director Ana Lucia Lopes told me that Africans had brought important skills and products with them. For example, the strains of rice grown in colonial Brazil came principally from Africa, not Asia.  Africans knew how to cultivate these crops and essentially brought this sort of agriculture to Brazil. 

The contributions of Africans might seem obvious, but are often submerged in a dominant narrative that Africans supplied mostly unskilled hard labor and that the finer things were planned and managed by Portuguese colonialists. This is just not right.  The colonists came in small numbers and they relied on first Native American and later Africa labor AND skills. Brazil, like the U.S., is the result of these multiple influences.

The rest of the museum is filled with interesting things from Brazil’s current or recent culture or current events.  The picture second from the top shows “promessas”. These are relics given as homage to a saint in return for helping alleviate a problem.  The carving indicted the part of the body or the thing that was affected. So if somebody has a headache, he would carve a head. Some people have broken bones. You see lots of hands and legs.  A lot of times, the person is generally sick, so you get the whole person. These were made of wood. Ana Lucia told me that many are also made of wax, which is easier to mold, but they don’t last as long. I took a picture because I just couldn’t tell what it was until I heard explanations. Among the other current events exhibits is one on our President. President Obama is popular in Brazil and the Afro-Brazilian museum featured an exhibit called “From King to Obama.” 

I spent a couple hours at the museum and could have spent a lot more talking to Ana Lucia & Emanoel but I had a dinner with the President of the University of Nebraska and had to run. Whoever nominated Emanoel for the IVP program was prescient. It has paid dividends over and over again. Besides the obvious, physical evidence of the museum, Emanoel still loves the United States. Despite our own persistent problems with race, Emanoel sees our country as an example for others to follow.

I constantly bore people by repeating that public diplomacy is a lot less about information and a lot more about relationships. But I repeat it because it is true and I don’t want to let us fall into the trap of thinking we have done our jobs when we pass along some information. We need to work through people. The example of Emanoel shows how effective, sustainable and long-lasting this can be.

The Grand Majesty of the Law

One of the challenges we have when talking about law with experts in most other countries is that the American system is fundamentally different. A big part of our system is common law. Among our 50 states, only Louisiana has a code law heritage, based on the Napoleonic Code, in force in Louisiana when Thomas Jefferson bought the place from France in 1803. 

Common law has the disadvantage of being unclear, since it relies on experience. This flexibility is also its strength. Common law can be pragmatic; it relies on experience and judgment of generations working with real world problems. Most other countries, including Brazil, base their law on codes. There is convergence, as our system comes to rely more on legislation.

But we still value precedents in deciding cases, judges usually have discretion in applying the law and juries can and do bring their own interpretation of the cases to bear. As some of the judges at the São Paulo State Appeals Court explained to me, this is not how it works in Brazil. In Brazil, as in other code law countries, the law is supposed to anticipate all eventualities and the job of the judges is to apply the law.  Of course, this is not as easy as looking in the books, but the big difference is application versus interpretation.  

Another big differences is juries. Brazil uses Juries only in homicide cases. In other cases, lawyers represent clients, but they argue before trained judges & are considered more as servants of the state or the law than of individual clients.

Although Brazil has states, like the U.S., the states do not have the independence in law as they do in the U.S.  In Brazil, laws apply across the country and lawyers are regulated on the federal, not the state level. One of my interlocutors explained the difference. In the United States, the states preceded the federal government and they created the Union. The Union, in its inception at least, was a servant of the states and American states retain much of their autonomy. Brazil was an empire. Provinces existed, but not states. With the establishment of the Republic, states were created and they have characters of their own, but the Brazilian government preceded the Brazilian states and the central government created them.

It is often hard for Americans to understand what the centralization means in Brazil as it is hard for Brazilians to understand what our greater decentralization means in the U.S.

We often use the same terms and symbols (look at the courtroom and the depiction of Justice and you see the same things as you would in the U.S.); we don’t perceive that they mean different things. As I wrote in a previous post, our Brazilian friends sometimes misunderstand the fact that our states and their universities are not managed by the federal government, so they cannot make an agreement with the federal authorities that will hold true in all the states.

In the case of an appeals court, where I visited, however, the differences are not as significant, since an American appeals court also has the duty of applying the relevant law. Still, there is not a court that corresponds to a state supreme court in the U.S. 

I understand, BTW, that I am in over my head on this, since I have no legal background. I am giving an interpretation of what they told me. I welcome any comments that might clarify or correct my work. 

I also visited the school for prosecutors at the Tribunal de Justiça do Estado de São Paulo. This was a fairly big operation. Speaking of applicable law, the school is working on a conference to study American law concerning fraud and asked our support to bring American experts. The result of this conference is supposed to be a proposal for a law to be put before the Brazilian Congress to make frauds in securities more difficult to perpetrate and easier to prosecute, a worthy goal. 

Law is complicated and we have to let the experts do the thinking about the details, but is important to a free people that law is simple enough for the average guy to know whether he is doing right or wrong. The thing I always liked about having a strong dose of common law included in our rules was that it is a check on the otherwise uncontrolled rule of experts. When law becomes too complicated for the people to understand, at least in a general way, it has just become too complicated. I think we can all share that experience.

I mentioned the impact of the various permutations of the “Law & Order” franchise. Whether or not they always get everything exactly right, it is a good educational show for Americans and many Americans … and Brazilians understand law through this simplified prism. There is a “Law & Order UK” which highlights some of the differences between U.S. and UK procedures, even thought UK is also a common law country.  “Law & Order” as well as the LA and Special Victims are available on Brazilian TV and my lawyer friends said they liked the shows. I need a “Law & Order – Brazil”. 

Sports Diplomacy

I wrote about music in public diplomacy a few posts back.  This one is about sports diplomacy. I am belatedly getting around to writing this; it actually happened in Rio before the music program in São Paulo.

This one was also depended on the generosity of individual Americans, this time NBA basketball players. This program was also a great deal for us; it cost us absolutely nothing except our time to support the activities and publicize them.

Our part consisted mostly of attending a basketball clinic at a community center in the Complexo do Alemão.  This was one of the most violent and dangerous places in the world until a few months ago. It was controlled by drug gangs. Honest people were in constant danger and the police could not enter many of the areas; they were outgunned by the traffickers. As the City of Rio tried to establish order, the traffickers lashed out.  They attack and burned buses and cars to show that they were serious about their violence and get the authorities to back down. Instead, the Brazilian authorities went all in, using the military and special police units to pacify the favela.

What we see now is a variation of the “seize, hold, build” counterinsurgency strategy. In fact, walking on the streets reminded me of my time in Iraq. These former violent places were bouncing back.  There was still a heavy police presence to maintain order, but the emphasis now was on building and providing services.

The basketball (Called basketball without borders) was helping with the reconstruction of civil society.  NBA players came at their own expense and the NBA paid to set up a basketball court, which they inaugurated with the clinic that you see in some of the pictures.

Our post in Rio did a good job of publicizing the event. I use a variation of the old saying that it is like the rooster taking credit for the sunrise.  This event could have happened w/o us.  IMO, it would not have been as successful, but who knows?  But we (the post) helped call attention what was happening and explain its significance. So it is not like the rooster taking credit for the sunrise. It is rather like the rooster calling attention to the rising sun; he spreads the good news so that others can understand the significance and benefit from the light and the warmth. It is a very important task.  

Sports, like music, engage people that we often cannot engage with our programs. Also like the music, we could not possible afford to pay the participants what their talent is worth, so we are grateful that they give it freely. Above and below you can see the public diplomacy tasks. The bottom show our Rio colleague explaining to one of the kids how things work. Other pictures show the NBA athletes teaching kids; the local community showing its talents with dance and capoeira.

São Paulo: the City That Never Ends

If New York is the city that never sleeps, São Paulo might be the city that never ends. I got to the top of the Banespa Building and looked over city almost as far as the eye can see. Because it was a windy day and the air was clearer than usual, you can see the hills in the far background. Most days, the horizon just shades off into the mist. The Banespa Building started in 1939 and completed almost eight years later. It was the tallest building in São Paulo for twenty years and at the time of its inauguration the tallest building outside the United States. It is modeled after the Empire State Building. The pictures were taken from the top. Above & below is the São Paulo skyline.

Below is the Sao Paulo cathedral from the roof.

Below is a rooftop garden and heliport. It is interesting the parallel worlds that exist in a three dimensional big city. From the street, you would never know that there was a forest park overhead. 

Below is one more view of Sao Paulo. If you look right in the middle you will see a rooftop mansion.

All That Jazz

We helped bring some music to the favela, as I mentioned in the earlier post. The leader of the group was Delfeayo Marsalis. His whole family is talented and most people have heard of his brothers, trumpeter Wynton Marsalis and saxophonist Branford Marsalis. Branford was the leader of the band on the Tonight Show with Jay Leno before Kevin Eubanks.  

They played New Orleans style music, but they were not there just to perform. They were there to work with the kids from the favela and they did a wonderful job, inviting kids to perform with them and encouraging everyone to develop their own style based on their own heritage. Above you can see the student orchestra that played for our jazz musicians, showing them Brazilian style.

I am not in the entertainment business. What we want to do is to increase understanding between Americans and Brazilians. This program worked. I could see it on the faces of the kids in the audience and hear it in the words of their parents and teachers. The community will remember this for a long time. The good feelings will linger as everybody remembers the talented Americans who shared their talents and appreciated the talents of Brazilians. The good coverage we got in the media will help spread the word. It was good all around.

The American nation is greater than the American government. This was a good example. We (USG) helped bring the jazz players, but we helped defray only a part of their expenses. The musicians contributed their time and talent. They were paid in the joy they shared with young Brazilians, but theirs was an act of charity and good will. 

This is true of most of the participants in our programs. We could not afford to pay these talented people what their time is worth, but they give it freely. It always makes me proud to be in the company of such people. I tell them, but I am not sure they believe me. It sounds a bit schmaltzy, as it does when I write it, but it is the truth. The only true wealth of a nation is contained in its people. We are blessed with great people and it is good just to stop sometimes and be thankful.

Look at the joy on the base player’s face. That joy comes from losing yourself in the flow of an activity. Music is one of the most common, but it also happens in sports or any task that is a challenge that can be mastered but remains a challenge. It is important to remember that nobody can give this joy to anybody else, since it comes from the accomplishment based on hard work,  but they can inspire it in others.

My pictures are self explanatory. I took them all during the workshop. Sorry about some of the focus problems. The light was hard for me to work with.  I don’t really know how to work the camera and rely on the automatic settings.

The Other Side of Sao Paulo

Like all big cities, São Paulo is a city of neighborhoods with characters of their own. The city has some beautiful areas of big homes and beautiful gardens.  It also has some less beautiful sides. The pictures are from a favela are called Heliopolis. You can see what it looks like from the pictures, but the pictures don’t tell the whole story.

The favela is very lively.  You can see the shops. They do some nice graffiti as advertising signs.  The picture up top say “potato point.”

We helped sponsor a jazz workshop in a local music school. I am not a big fan of jazz, but this was a great program. The jazz musicians worked with local music students.  All of them came from the favela and all of them were committed to learning music and by extension other things. For them, music was a live changing experience. I learned from talking to some of them that they did not depend on the “big score”, which is often a curse of the aspirational poor. They weren’t counting on being big rock stars. Instead, they were working hard to perfect their craft.  Most understood that they would not be able to make a career in music, but they knew also that music would enrich their lives and improve it in other ways. The discipline of music was what they wanted and what they were getting. I will add more details in the next post.

People take the opportunity, even in the poorest and ostensibly most hopeless places.  It is a tribute to the human spirit and to the power of arts and music to let it soar.  This is not THE solution to the problems of the favelas, but it is a step in right direction.

Below shows one of the many signs of advancing evangelicalism in Brazil, especially among the poor. 

São Paulo

The dominant activity during my four-day visit to São Paulo was sitting in traffic between the many wonderful visits that my colleagues at the Consulate in São Paulo arranged for me.  After a while, I started to notice the landmarks and the geography. We really were not going very far, but it was taking a long time because of the traffic, a very long time.

People in São Paulo have adapted to this traffic and the uncertainty it creates about arrivals. Nobody is upset when you arrive late … or early. We don’t often associate traffic challenges with early arrival, but that happens too. You build in time with the “expected traffic”. It can be worse, but it can also be better. Traffic was lighter than expected on a couple of occasions. My colleagues called ahead, apologized for coming early and asked if we could move our appointment forward. Of course, we also called ahead to explain that we would be late when conditions were different. 

The key to success seems to be the mobile phone. It doesn’t eliminate uncertainty, but allows all participants a range of estimates. My colleagues call ahead and tell the person on the other end of the line what landmarks we are currently passing. Evidently everybody is so familiar with the landmarks and the expected traffic patterns that they can make an estimate themselves. 

We were lucky to have a Consulate driver, who knew the roads and more importantly the characteristics of the places we were going. A lot of time can be spent getting in and out of building complexes. There are lots of gates and lots of guards. Going down the wrong way can cost time and tension. Our driver was highly skilled at fitting into and through spaces I thought were way too small.  Many of the government buildings have parking and garages inside, but they are not obvious parking garages like you might find in the U.S. Instead, you have what looks like a pedestrian entrance with a gate. I would never have thought to turn into a place like this. 

I don’t know how I could have done business w/o my colleagues and the driver. Actually, I do know. It would not have been nearly as easy. I would have spent even more time in traffic, in taxis and been lost most of the time.  I think I might have walked more. Some of the places were not far apart if you went on foot.  I prefer to walk, whenever possible, but walking is not always a safe activity. Although the crime rate in São Paulo has dropped, it is still high. More urgently is the difficulty of crossing some of the streets, because of all that traffic we talked about earlier.   

When the traffic slows or stops, people literally run between the cars to cross street.  One of my colleagues advised me NOT to cross at the walk signal, which he said was more dangerous than waiting for the cars to stop and dashing between them.  It reminds me of that old video game “frogger”. The cars are a hazard, but at least you can get a fair idea about their movements. The more immediate menace, IMO, comes from motorcycles.  These things race between and among the cars as they wait in traffic. When I say “race” that is what I mean. They are not edging down the road.  They are going at high speed, creating a danger to themselves, cars and pedestrians. Some of the motorcycles have altered handlebars to make them narrower. This allows them to fit through even narrower spaces, but also reduces leverage & makes them harder to steer. Neither thing is good. Brazilians authorities have moved to make such alterations illegal, w/o significant results, in my observation.

I don’t see a way out for São Paulo. It is just too big. At some point any system becomes too big to properly manage. People have adapted in many ways, as I mentioned above with things like flexible schedules.  São Paulo offers many benefits that – so far – outweigh the costs for most residents.  I talked to many people who cannot imagine living anywhere except São Paulo.  They are a lot like inveterate New Yorkers in that respect. The things you can do in São Paulo are almost limitless – IF you can get to them.  You might be better off locating elsewhere and dipping into São Paulo when you need something.  A commute via air from Brasilia is shorter than a drive from one end of São Paulo to the other. I am not the only one to figure this out. I hear that businesses are locating outside the city if they can. The problem is that they have to go a long way before they are out of the city. I have decided that São Paulo is a great place to visit, but I wouldn’t want to live here. Having a hotel near restaurants and meeting is great.  I could walk to some places.  Most people don’t have that luxury and I would not have it if I lived in São Paulo permanently. I can stand being entombed in traffic sometimes, but every day would be more than I could tolerate. 

My pictures are from the TV Globo affiliate in Sao Paulo. The bridge is one of the landmarks of the local area. It is a nice bridge that doesn’t carry much traffic. If you live on the road serviced by it, you are lucky. The river you see has a very distinct smell. You are lucky to have only the photo.  

Can’t Say it Better Myself

I got these recent studies about the effectiveness of good forest management.  I usually don’t just do cut and paste, but I wanted to publish these from foreign landowners association.

New Forest Products Lab Report Confirms FLA Position

                           One of the tag lines on our new web site, and one that FLA CEO Scott Jones uses often in his presentations is, “In order to sustain forests, we must sustain the people who own them”. Another is “healthy markets make healthy forests”.

Both of these facts were confirmed loud and clear in a recent Forest Products Laboratory report, Sustainable Development in the Forest Products Industry. Researchers state that “The historical data we examined in this study support the hypothesis that an economically vibrant industrial forest products sector has been key to forest policies and forestry practices that support sustainable timber supply and demand”.

Based on their observations, the authors further conclude that the future direction of forest products technology can have a large influence on sustainability of forests and forest management.

“If future technology and wood demands generate sufficiently high values for timber as a raw material, then historical experience suggests that forests and forest management will thrive; if the value of timber is cheapened, however, through low-value use or insufficient forest product technology development, then forests may face significant challenges regarding their future sustainability.”

The full report can be accessed at the following link  www.fpl.fs.fed.us/documents/newsline/newsline-2011-3


            New Bio-energy Report Confirms Working Forests Better Than Carbon Neutral

A new report from Dovetail Partners concludes “A comprehensive review of research conducted over the past decade reveals convergence in findings that sustainably managed forests can be ‘better than carbon neutral,’ yielding a range of useful products, including energy, while at the same time providing significant carbon storage and emission reduction benefits.”

The report states that “Over 847 billion cubic feet of timber have been harvested from U.S. forests in the past sixty years. This harvest volume is equivalent to a pile of wood measuring 2 miles x 2 miles x 7,600 feet high. Put another way, this is enough wood to create a square foot stack that would reach to the moon and back 334 times! During this same time period, the volume of wood within America’s forests increased by more than 50 percent.”

This and other interesting data prove that long-term sustainability is being achieved. This “must read” report from Dovetail Partners can be viewed at: http://www.dovetailinc.org/content/dovetail-partners-releases-new-report-bioenergy

EducationUSA

Brazilian President Dilma Rousseff wants to send 100,000 Brazilian students to study science, technology, engineering and math (STEM) in other countries by the end of her term and we want to help. It is the classic win/win. American universities are coming to Brazil to get their share of the new students. We have an opportunity rich environment. Great.

Americans and Brazilians have been working together on this for a long time. We have the venerable Fulbright program, which was established in Brazil in 1957. U.S. universities have been active in Brazil and Brazilians have looked to the U.S. for more than a hundred years. American universities are acknowledged to be the best in the world.  It is an embarrassment of riches. We have all the networks in place and they have been working well for a long time, but now we are going to push more through the network than ever before.

Among our best assets is a regional educational advising center (REAC), headquartered in Rio at PUC University. I visited there during my recent visit to Rio. PUC, our Brazilian partner institution, gives us the space, which is at a premium on their crowded campus. Their students also provide volunteer support in marketing and advertising the services. In addition, we have advisers at twenty-three other centers, such as BNCs, around Brazil and three offices at private universities. State Department’s Educational and Cultural Affairs (ECA) office trains the advisers, but they are paid and otherwise supported by their local Brazilian institutions. Such is the demand for this service that our partners are happy to cooperate. The centers can defray some of their expenses by offering translation services and consultation on writing in English, but they do not charge prospective students for educational advising.  

One of their big activities is sponsoring Education USA fairs. American universities come to Brazil to recruit students.  The advising centers can and do charge U.S. institution to defray costs.  Interest in Brazil is growing and the fair in Rio scheduled for this fall is already booked up with fifty U.S. universities. Other centers also hold fairs.  The BNC Casa Thomas Jefferson will hold a fair later this month in Brasilia, for example. 

Nobody really knows how many Brazilian students there are currently in the U.S.  Our deceptively precise number is 8786, but we get this figure by a survey of answers supplied voluntarily by U.S. universities. Our educational advisers think this number is lower than the real one. They mentioned anecdotal evidence of universities where they know there are Brazilian students that reported none, but the real number in not much more. If Dilma’s aspiration becomes a reality, there would be more than four times as many coming to the U.S. in the next four years. This is a big bump and you get an idea of the challenge. 

One thing we have to explain to Brazilians is that America’s higher education system is extremely decentralized. The Federal government cannot order state or private universities to admit Brazilian students or offer them tuition discounts. This must be done on a individual basis. The good news is that we have hundreds of excellent universities in the U.S. and many want to get Brazilian students to diversity their student body and build a future alumni network in what will be a much more important country in the future. One of our (Embassy & REAC) goals is to spread the students out over the U.S. Brazilians tend to know only a few American universities.  Everybody wants to go to Harvard, MIT or University of California and who can blame them. But dropping thousands of Brazilians into a few institutions would not be desirable, even if it were possible. Our task is to explain the diversity of American education. We have many excellent choices and sometimes the best programs for a particular student might be at an American university that few in Brazil (maybe few Americans too) know exists.

Our centers are reaching out to Brazilians to explain things like that and to help with applications.  Their motto is that studying in America is “mais fácil do que você pensa” easier than you think. We have to remind students that there is essentially no waiting line for a student visa to the U.S. and that it is indeed, easier than they think. 

This is a great opportunity to shape the future of Brazilian-American relations through education.  It is truly a win-win. We just have to do it.

My pictures – at top is Rio from my hotel window. You see the symmetry of the reflection in the glass. I didn’t get perfect symmetry because I could hang only so far out the window w/o falling 21 floors. Might have been a cool picture on the way down, however. Below that you see graffiti artists at the Complexo de Alemao, a favela that the Rio authorities recently took back from gangs and drug dealers. Third down is the Kennedy Wing at PUC. It is dedicated to the U.S. and JFK. Bobby Kennedy came down for the commemoration of the bust in the picture.